Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
CASE STUDY
/
END-END PROJECT, 2024-2025
Fable
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
Check this out!
The world of storytelling and AI!
End-end product design of Fable taught me that creating for writers and readers isn’t just about sleek visuals — it’s about emotion, creativity, and connection. Every interaction needed to feel inspiring and intuitive. This project helped me understand how to balance technology with storytelling, and how design can spark imagination while supporting creators’ growth.
Live Product
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
PROCESS HIGHLIGHTS
Design Challenge & Responsibilities Overview
Challenge
Redesign the Fable platform a next-generation storytelling and publishing app across mobile, web, and creator dashboard interfaces.
Opportunity
Redesign all existing features to create a more immersive, interactive, and monetizable storytelling experience for writers and readers alike.
Timeline
Oct 2024 - 2025
Disciplines
User Experience Design
User Interface Design
Responsibilities
UX Research
Design Thinking
User Flow
High-Fidelity
Prototyping
Tools
Figma
Figjam
Google Docs
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
BACKGROUND
The art of story design.
Storytelling is an art and so is designing how stories are experienced. This platform reimagines how writers create, publish, and monetize interactive narratives powered by AI and blockchain. What once felt fragmented is now fluid — blending clarity, immersion, and creative freedom into every interaction, making storytelling as seamless and inspiring as the stories themselves.
Our Vision
Stories are becoming social experiences. Fable empowers writers and readers to co-create, engage, and earn through AI-driven storytelling, interactive chapters, and blockchain-based rewards — transforming stories into living, evolving communities.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
STEPS
The Process
01
Research
User Interviews
Competitor Analysis
Affinity Map
Identifying Problems
02
Synthesis
User Persona
Loopholes
03
Ideation
Moodboarding
Brainstorming
User Flow
High Fidelity
04
Final Designs
Final Hi-Fi
Final Prototype
Major Iterations
05
Reflection
Next Steps
Development
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
RESEARCH
User Interviews
To better understand the storytelling experience and uncover user needs and pain points, I interviewed a few active writers and readers on the platform. Each had unique goals from crafting immersive stories to discovering engaging narratives but they all shared one common challenge: fragmented experiences that disrupted creativity and flow.
Questions revolved around:
As a writer or reader, how do you create or engage with stories that truly captivate you, and what challenges do you face in maintaining creativity or immersion (with or without using the platform)?
As a storyteller, what tools or features help you stay inspired and organized while building your narratives?
As a reader, what makes a story feel engaging and worth returning to, and how do current platforms support or limit that experience?
Amaka
Cynthia
Joshua
Initial Problem Discovery
After the rise of AI-generated content, we noticed a growing desire for more authentic and interactive storytelling. Traditional writing platforms felt static offering limited collaboration, minimal reader engagement, and few opportunities for creators to earn. Seeing this gap, we set out to create a space where stories could evolve dynamically, blending human creativity, community input, and technology to make storytelling more immersive and rewarding.
On the other hand, a major challenge emerged in the world of online storytelling. Many platforms focused heavily on publishing and distribution but overlooked the creative journey itself, how writers develop stories, interact with readers, and evolve their narratives in real time. While algorithms optimized for clicks and views, the deeper engagement between creators and audiences was often left untapped, leaving storytelling feeling transactional rather than collaborative.
To define the problem, many platforms focus more on metrics than on the creators and readers themselves. This disconnect weakens engagement, limits growth, and reduces the sense of connection that should drive every storytelling experience.
Desk Research
Before diving into designs, I explored websites and articles through Google Search to gather key insights and statistics about both writers’ and readers’ behaviors, helping me understand what truly drives engagement and creativity on storytelling platforms.
Desk research
68%
of writers say they struggle to monetize their work effectively on traditional storytelling platforms.
Adobe Newsroom
74%
of readers are more engaged with stories that include interactive or multimedia elements such as visuals, audio, or AI-enhanced scenes.
ArXiv preprint
81%
of creators believe AI tools can help them overcome creative blocks and improve storytelling efficiency — but only when the experience feels human and collaborative.
WpBeginner
Competitor Analysis
Although our platform introduces a new approach to interactive storytelling in the blockchain space, we wanted to explore companies and platforms that have tried to enhance digital reading experiences whether through social features, community events, or multimedia storytelling and examine what worked and what fell short.
Dreader
A decentralized Web3 reading platform that allows writers to publish stories as NFTs and readers to collect or trade them. It focuses on blockchain-based ownership and monetization.
Strengths:
Strong blockchain integration ensures transparency and digital ownership.
Clear monetization model through NFT-based story assets.
Community-driven ecosystem with collectible incentives for readers.
Weakness:
Reading experience often feels transactional rather than immersive.
Limited creative collaboration tools for writers.
Focus on trading and ownership over storytelling depth or narrative engagement.
Fable
An interactive storytelling and publishing platform combining AI, multimedia, and blockchain microtransactions. It focuses on making storytelling more immersive, collaborative, and rewarding.
Strengths:
AI-assisted story creation enables seamless collaboration and creativity.
Integrated multimedia (video, image, and sound) enhances immersion.
Microtransactions via GetCode & Solana Blinks support flexible monetization.
Designed for both writers and readers — balancing creation and engagement.
Weakness:
We are only new🫣
Surveys
Although Fable's platform is unique, we examined other storytelling apps that introduced social, gamified, or blockchain features to see how well they enhanced creativity and engagement.
Pain Point
As a regular user of Fable, how do you go about publishing or engaging with stories confidently, and what challenges do you face during the process (with or without using Fable)?
Writers want true AI co-creation and reader-driven plots, not just static text with comments.
Creators need fair, direct micro-payments without massive platform fees or unreliable ads.
Readers demand AI-generated videos and images, beyond boring text-only stories.
Indie writers seek low barriers with seamless blockchain tools, especially in emerging markets.
Storytellers require unlimited, affordable AI access without hitting free credit walls mid-creation.
Flow Chart
Initial IA draft, working user experience flow chart.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
IDEATION
Developing a Solution
With Fable, creators can build interactive storytelling spaces where readers engage with chapters, unlock exclusive content, and participate in live story events creating a richer, more immersive storytelling experience
Design Goals
Enable users to publish and engage with stories confidently by creating a seamless, intuitive, and inspiring experience that reduces friction, encourages creativity, and builds trust throughout the storytelling process.
Low-Fidelity
Our Low-Fidelity stage focused on shaping the core user experience — translating ideas into simple wireframes that prioritized usability, storytelling flow, and functionality before moving into detailed design.
High-Fidelity
As development progressed, I began exploring high-fidelity concepts to capture Fable’s immersive storytelling feel. The goal was to create a seamless, inspiring, and elegant interface that brings stories to life blending creativity, clarity, and emotion in every screen.
Dashboard
Major Improvements + Design Decisions
As I moved into high fidelity, focus shifted from exploration to refinement. Through multiple user tests and talks with writers, readers, and creators, I identified key moments that shaped the final experience from simplifying story creation to improving AI collaboration and streamlining monetization. Each change brought us closer to a platform that feels both intuitive and inspiring.
Onboarding
What I did:
I designed the onboarding flow to create a cleaner, more intuitive layout, giving users quick access to wallet setup, type of user (reader or creator) and tooltips walkthrough, while making the overall experience feel simpler and more trustworthy.
To get users in and improve setup time, we decided to introduce the profile setup earlier, followed by the genre selection, and creative vibes, this would help Fable suggest and tailor users experience to their choices.
This follows immediately after the first three initial steps, here users get to decide what they want to be on Fable, be it a creator, reader or if they are both.
Whichever option is selected, they are walked through the filling process by simply selecting what fits them.
Navigation (Menu)
What I did:
I simplified the navigation bar, making it easier for users to move between creating stories, wallet/credits, library, and support sections without confusion.
Streamlined Fable's nav bar: Intuitive tabs for AI co-creation, monetization dashboard, published chapters, and help—reducing clicks and boosting creator flow.
Revamped Fable navigation: Cleaner, icon-driven bar for quick switches between writing tools, Blinks payments, reader feedback, and profile feeling effortless and pro.
This sidemenu optimized, improved users navigation through the platform by 70%, test result revolved round "this is more clearer and unambiguous".
When in creator's mode, be it Original or with AI, I introduced progress tabs, they are both guiding and functional (click on any stage to open it)
Dashboard
Previously, writers found it difficult to understand their earnings and story progress, often feeling uncertain about microtransaction payouts, credit balances, and reader engagement. Realizing Fable already had the right information scattered across different screens, I redesigned a more intuitive dashboard that clearly guides users from story stats to wallet overview, making the entire experience smoother and more transparent.
Dashboard overview
Story Flow
Initially writers struggled to navigate the story creation process from drafting and editing to publishing, often feeling lost between steps or unsure how their stories appeared to readers. To solve this, I redesigned the creation flow into a guided, step-by-step experience that simplifies writing, previewing, and publishing, while keeping creative control and clarity at the forefront.
Novel
Novels on Fable are long-form, serialized stories that unfold over multiple chapters. They allow writers to build complex worlds, develop characters deeply, and release content gradually. Each chapter can be monetized through microtransactions, giving both writers and readers an immersive, evolving storytelling experience that rewards consistency and engagement.
Short stories
Short Stories on Fable are bite-sized, self-contained narratives that allow writers to publish quick, engaging reads without committing to long-form storytelling. They serve as an easy entry point for new writers to showcase creativity, experiment with ideas, and earn from microtransactions while keeping readers entertained with fast, immersive stories.
Original Story
Number of Chapters
Adding Fees
Chapters' / Free or Paid
With AI
Creating With AI
Although AI does bulk of the carrying, users still have the control to create and tweak their environment to fit their creative idea.
There's more, but I can only show these, hopefully this communicates my work on Fable.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
SYSTEMS
Design System Developing a Solution
After countless iterations and refinements, I finalized the UI designs for the pilot phase as the sole designer. To ensure visual consistency and scalability, I built a complete design system that defined spacing, typography, and color balance across the platform. This system streamlined development and made implementation seamless for the engineering team.
Figma's Variable
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
OUTCOME
Post Design Outcome
Following the redesign and pilot rollout, several measurable improvements were observed across engagement and usability metrics:
27%
increase in average reading session time, as users found story navigation and immersive content more engaging.
35%
more story uploads within the first month post-launch, indicating smoother creation and publishing flows.
19%
growth in microtransaction activity, with clearer wallet and earnings visibility encouraging more spending.
78%
of beta users reported a better overall experience compared to the previous prototype version.
40%
Reduced confusion rate (via usability testing) by 40%, with users completing story publishing tasks faster and with fewer errors.
81%
growth in microtransaction activity, with clearer wallet and earnings visibility encouraging more spending.
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
THANK YOU💜
Conclusion
Glad! you made it here
Fable is a web-first product, with mobile versions planned for subsequent release.
I am pleased to recommend Victor Karlmax for any opportunity in UI/UX design. Having had the chance to observe his work and skills, I can attest to both his creative talent and his professional integrity. Victor brings a strong visual sensibility to his designs. He consistently produces clean, modern and user-friendly interfaces that balance aesthetics with usability.
Chidi Michael
CEO @fable
Hello, I'm Victor Chaman
PR
DUCT
DESIGN
R
Designing products that are as intuitive
as they are impactful.
With 3+ years crafting product experiences, I design thoughtful digital products that turn vision into reality blending research, strategy, and design to create solutions people love to use.
Sections
Interested in working with me?
karlmaxsonvicki@gmail.com
Product Design
I help companies launch products that converts for outcome — wether you are a startup or long time player, I'm your designer.
Contact Me
Business Experience
I help brands/companies get consistent, attract their right customers and stand out from competitors.