This case study explores my work on Fable, an AI-powered Web3 platform designed for creators to craft, trade, and monetize digital stories. My role was to shape an intuitive experience that seamlessly blended AI-assisted creation with original tools, while ensuring smooth asset ownership through blockchain. In its early stages, Fable saw encouraging traction: a 20% boost in content creation sessions, a 25% increase in asset trades, and a 15% rise in returning users within the first three months. These early results validated the product’s potential to unlock creativity, collaboration, and monetization in a new, decentralized ecosystem.