0-1 Product Designer_welcome to my world

Trusted by 15+ global

Teams

0→1 products,

for VC-backed startups & growing companies.

I design digital products that drive adoption, improve conversion, strengthen retention, and create lasting business value.

Book a call

RECEIPTS

Projects start at $2K. Typical timeline, 3–6 weeks.

Victor is prolific designer, showing creativity & good understanding of business requirements.

George Akande

Second Lead Frontend Engineer of OurPass

Victor is prolific designer, showing creativity & good understanding of business requirements.

George Akande

Second Lead Frontend Engineer of OurPass

my canvas

An Open Letter.

To those who believe,

One thing I’ve always found fascinating about Odysseus and the Sirens is that he knew exactly what could derail him, yet still wanted to hear the song.

So he trusted his crew with something bigger than execution. He gave them the responsibility to keep him on course, even when he himself asked them not to.

I’ve always believed the best designer-client relationships work a lot like that crew. It’s less about having someone who simply executes your ideas and more about having someone who understands the vision well enough to help protect it, challenge it, and ultimately get you where you’re trying to go.

If that’s something you’re exploring, I’d be happy to chat.

karlmaxsonvicki@gmail.com

Journey

My journey into product design felt less like finding a path and more like Gandalf's journey through Middle-earth, learning, adapting, getting lost, and returning wiser each time.

I started in graphic and brand design, But curiosity pulled me beyond familiar borders and into product design, where strategy, usability, and creativity travel together.

Today, I help startups and businesses turn ideas into digital experiences people enjoy using.

I'm Victor. Still on the journey.

Approach

I start by understanding the problem before thinking about solutions. By looking at products through the user's perspective and aligning with business goals, I uncover what truly matters.

From there, I turn insights into clear, intuitive experiences, working closely with teams to bring focus, direction, and better outcomes.

Approach

I start by understanding the problem before thinking about solutions. By looking at products through the user's perspective and aligning with business goals, I uncover what truly matters.

From there, I turn insights into clear, intuitive experiences, working closely with teams to bring focus, direction, and better outcomes.

Ethos

Curiosity is my favorite design tool. Design should outlive trends.

I believe simplicity takes more work than complexity, clarity beats cleverness, and the best products quietly solve problems without asking for attention.

If people remember how easy something felt, the design has done its job.

Ethos

Curiosity is my favorite design tool. Design should outlive trends.

I believe simplicity takes more work than complexity, clarity beats cleverness, and the best products quietly solve problems without asking for attention.

If people remember how easy something felt, the design has done its job.

Journey

My journey into product design felt less like finding a path and more like Gandalf's journey through Middle-earth, learning, adapting, getting lost, and returning wiser each time.

I started in graphic and brand design, But curiosity pulled me beyond familiar borders and into product design, where strategy, usability, and creativity travel together.

Today, I help startups and businesses turn ideas into digital experiences people enjoy using.

I'm Victor. Still on the journey.

Approach

I start by understanding the problem before thinking about solutions. By looking at products through the user's perspective and aligning with business goals, I uncover what truly matters.

From there, I turn insights into clear, intuitive experiences, working closely with teams to bring focus, direction, and better outcomes.

Ethos

Curiosity is my favorite design tool. Design should outlive trends.

I believe simplicity takes more work than complexity, clarity beats cleverness, and the best products quietly solve problems without asking for attention.

If people remember how easy something felt, the design has done its job.

PROCESS

From first thought to,

final product.

01 Getting Aligned

We start with a conversation around your goals, the problem you’re solving, where the product stands today, and where you want to take it. From there, we agree on priorities, scope, and what success looks like.

02 Direction

It takes a few days (7days max) to go deep into the problem. I look at the product, users, requirements, and different ways we could approach the solution. I architect the strongest direction, we talk it through, and decide what makes the most sense to move forward with.

03 Design

Now we start bringing the direction to life. I work through the UX, UI, interactions, and details while keeping you involved throughout. You’ll see progress in Figma, and we can jump on a call whenever something needs a closer conversation.

04 Handoff

Once the product is taking shape, I refine the screens, polish the interactions, and get everything ready for development. Your team gets organized files, prototypes, and the context they need to build it properly.

Let's Talk

Book call.

Designing products built for real-world scale.

Book a call

Strategic
UX Strategy
Product Design
Interaction Design
Design Systems
Prototyping
Research
Visual Design
Analytical
Adaptable
Product strategy
AI-Native

Flippay

+more

my canvas

An Open Letter.

To those who believe,

One thing I’ve always found fascinating about Odysseus and the Sirens is that he knew exactly what could derail him, yet still wanted to hear the song.

So he trusted his crew with something bigger than execution. He gave them the responsibility to keep him on course, even when he himself asked them not to.

I’ve always believed the best designer-client relationships work a lot like that crew. It’s less about having someone who simply executes your ideas and more about having someone who understands the vision well enough to help protect it, challenge it, and ultimately get you where you’re trying to go.

If that’s something you’re exploring, I’d be happy to chat.

karlmaxsonvicki@gmail.com

Work

About

Work

About

Trusted by 15+ global

Trusted by 15+ global

Teams

0→1 products,

0→1 products,

0→1 products,

for VC-backed startups & growing companies.

for VC-backed startups & growing companies.

for VC-backed startups & growing companies.

I design digital products that drive adoption, improve conversion, strengthen retention, and create lasting business value.

RECEIPTS

RECEIPTS

Projects start at $2K. Typical timeline, 3–6 weeks.

Projects start at $2K. Typical timeline, 3–6 weeks.

my canvas

An Open Letter.

To those who believe,

One thing I’ve always found fascinating about Odysseus and the Sirens is that he knew exactly what could derail him, yet still wanted to hear the song.

So he trusted his crew with something bigger than execution. He gave them the responsibility to keep him on course, even when he himself asked them not to.

If that’s something you’re exploring, I’d be happy to chat.

karlmaxsonvicki@gmail.com

Journey

Today, I help startups and businesses turn ideas into digital experiences people enjoy using.

I'm Victor. Still on the journey.

Approach

I start by understanding the problem before thinking about solutions. By looking at products through the user's perspective and aligning with business goals, I uncover what truly matters.

From there, I turn insights into clear, intuitive experiences, working closely with teams to bring focus, direction, and better outcomes.

Approach

I start by understanding the problem before thinking about solutions. By looking at products through the user's perspective and aligning with business goals, I uncover what truly matters.

From there, I turn insights into clear, intuitive experiences, working closely with teams to bring focus, direction, and better outcomes.

Ethos

Curiosity is my favorite design tool. Design should outlive trends.

I believe simplicity takes more work than complexity, clarity beats cleverness, and the best products quietly solve problems without asking for attention.

If people remember how easy something felt, the design has done its job.

Ethos

Curiosity is my favorite design tool. Design should outlive trends.

I believe simplicity takes more work than complexity, clarity beats cleverness, and the best products quietly solve problems without asking for attention.

If people remember how easy something felt, the design has done its job.

Journey

Today, I help startups and businesses turn ideas into digital experiences people enjoy using.

I'm Victor. Still on the journey.

Approach

I start by understanding the problem before thinking about solutions. By looking at products through the user's perspective and aligning with business goals, I uncover what truly matters.

From there, I turn insights into clear, intuitive experiences, working closely with teams to bring focus, direction, and better outcomes.

Ethos

Curiosity is my favorite design tool. Design should outlive trends.

I believe simplicity takes more work than complexity, clarity beats cleverness, and the best products quietly solve problems without asking for attention.

If people remember how easy something felt, the design has done its job.

PROCESS

PROCESS

From first thought to,

From first thought to,

final product.

final product.

01

Getting Aligned

We start with a conversation around your goals, the problem you’re solving, where the product stands today, and where you want to take it. From there, we agree on priorities, scope, and what success looks like.

02

Direction

It takes a few days (7days max) to go deep into the problem. I look at the product, users, requirements, and different ways we could approach the solution. I architect the strongest direction, we talk it through, and decide what makes the most sense to move forward with.

03

Design

Now we start bringing the direction to life. I work through the UX, UI, interactions, and details while keeping you involved throughout. You’ll see progress in Figma, and we can jump on a call whenever something needs a closer conversation.

04

Handoff

Once the product is taking shape, I refine the screens, polish the interactions, and get everything ready for development. Your team gets organized files, prototypes, and the context they need to build it properly.

Let's Talk

Book call.

Book call.

Designing products built for real-world scale.

Strategic

UX Strategy

Product Design

Interaction Design

Design Systems

Prototyping

Research

Visual Design

Analytical

Adaptable